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Latin America Investment News on Viva Tropical

City Express Arrives in Costa Rica; Corporate Hotel Chain Invests $7 Million

Article Summary:

City Express Hotel, a Mexican chain, has invested $7 Million in Costa Rica. Their goal is to capitalize on the growing market of corporate tourism by offering their accommodations to the budget minded business traveler.

Photo Credit: La Republic

Original Article Text From La Republic via Google Translate :

Arrives City Express: Hotel Addressed To Corporate Tourism

Mexico City Hotels chain opened its first store in Costa Rica during the second half of this year.

The firm in the country will have its brand City Express hotel aimed at business tourism will be located in Cariari de Belen, Heredia.

The firm Aztec makes an investment of $ 7 million in a hotel of 134 rooms which will employ, direct and indirect, over a hundred people.

One of the features of the new franchise is that it is a model aimed at business travelers on a budget limited.

Although international standards without losing access to technology at an affordable price. The daily rate at their hotels City Express is $ 70 on average.

“Costa Rica is a very interesting country in the expansion process in which we are. It is the most stable in Central America and has a lot of business, “said Javier Arce, Director of Development for Hotels City.

The company began in 2012, an ambitious expansion in Mexico and Latin America with an investment of $ 80 million.

The aim is to close the year with 15 hotels. Two of these outside Mexico. Which will in Costa Rica and one in Colombia.

“When we identify a good business and we believe its success, we go after him immediately,” said Arce.

tourism business has at least two years of growth with development of new hotels in the Greater Metropolitan Area.

In the past year, new brands have opened their doors. Such as Aloft Hotels, Holiday Inn San Jose Escazu and Santa Ana Studio Hotel in corporate tourists are in the country an average of three nights and your daily spending exceeds $ 200, including overnight stay.

The arrival of multinationals such as HP Procter & Gamble and Intel is the trigger for the establishment of urban hotels.

And this year will also begin construction of the Hyatt Place San Jose, Mark Hyatt Hotels Corporation. The property is located in Santa Ana and would have 120 rooms.

Also Real Hotels and Resorts Group, a division of Grupo Poma of El Salvador, would open two stores in San Jose in the coming months, through the franchise mode as Comfort Inn, Quality, Clarion and Sleep Inn.

This seeks local partners sites with more than 50 rooms and want to convert the hotel into some of these brands.

Link to Original Article:

From La Republic

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