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Latin America Investment News on Viva Tropical

Corporate Travel Surging In Costa Rica: Tripling Hotel Construction

Article Summary:

Costa Rica is catering to the corporate traveler along with the tourist seeking its sunny beaches in order to cash in on tourism dollars lost during the recent economic down turn. In the works are 10 hotels at a combined value of over $600 million, they range from 5-star luxury sea side mega-chains to corporate, boutique hotels in metropolitan areas geared to the untapped corporate travel market.

Photo Credit: Estrategia y Negocios

Original Article Text From Estrategia y Negocios via Google Translate :

Costa Rica, The Site For Tourism Projects

Tourism projects surged in the past year as hotel construction tripled compared to 2010.

The estimated investment in ten hotels, worth over $ 600 million. Most of these developments is still under construction and will open between now and 2013.

So far only three hotels located in the metropolitan area are in operation.
Five new complexes are in beach areas and others in the city.

The characteristic of the hotels located on the coast is that they are sites of five-star international chains aimed at premium customers, such as Riu and Sol Meliá.
In addition to requiring a significant investment of money because they also use the concept of resort.

“The hotel will have an events area and two restaurants. There will be a lounge with big pools and several hot tubs, “said Rodolfo Guillioli, Corporate Development and Planning Real Hotels and Resorts, a company that will manage the Clarion Suites.

Moreover, the hotels located in the city are geared towards business clientele.
They are currently in operation Aloft Lindora, which opened last week.

The Holiday Inn Escazú and Santa Ana Studio Hotel in operation since last year.
The tourists staying in these places are executives who are in the country an average of three nights and your daily spending exceeds $ 200.

The arrival of multinational companies like HP, Procter & Gamble and Intel is the trigger for the establishment of these urban hotels.

“We chose Costa Rica because here is the next generation of professionals and executives. Near us are big companies like Intel, Microsoft and Oracle, “said Brian McGuinness, Senior Vice President of Aloft Hotels brand hotel that opened last week in Forum 2, Santa Ana

Still pending is the opening of Hyatt Place in Curridabat, and Courtyard By Marriott in Alajuela. Both will be operational in the second half of this year.
Overall urban hotels are comfortable places, modern luxuries and without extremes, making them affordable, employers are looking for ways to make journeys to work.

“We are geared towards business clientele because we are in the highest growth area of ​​Costa Rica’s financial centers,” said Eugenia Delgado, Director of Public Relations at Studio Hotel.

They are places where the use of new technologies is critical and where Internet access is usually free.

In some cases, the check can be done by computer and smart phones are used as a room key.

“We anticipate a growth in individual business travelers and corporate groups. Investments in Costa Rica will continue for its political stability and therefore the business, “says Oliver Schuschner, general manager of Holiday Inn San Jose Escazu.

The expansion of hotels for business does not stop because the Grupo Real Hotels and Resorts, a division of Grupo Poma of El Salvador, would open two more locations in San Jose over the next ten months, through the franchise mode.

This local partners who are looking for sites of more than 50 rooms and want to convert the hotel into one of these brands.

The upturn in the hotel business is after the blow dealt to the tourism sector following the global crisis.

The clearest example is Guanacaste, where there is still paralyzed large developments.

Link to Original Article:

From Estrategia y Negocios

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