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Not Bad: Costa Rica Sees 70% Hotel Occupancy Rate

Article Summary:

Tourist activity for the start of the season and end of year 2011 recorded a 70.6% average hotel occupancy according to the results of the survey conducted by the National Chamber of Tourism (CANATUR) of Costa Rica.

Photo Credit: Revista Summa

Original Article Text From Revista Summa via Google Translate :

Costa Rica: End of Year Recorded 70.6% Hotel Occupancy

The study was conducted between 3 and January 9, monitored the demand of domestic and foreign tourists, and the classification of the employer regarding the activity during the last two weeks of the year. The survey was conducted on 113 companies hosting Planning Units Guanacaste North Guanacaste South, Monteverde, Puntarenas and Islands, Mid-Pacific, South Pacific, North Plains, North Caribbean, Southern Caribbean and Central Valley.

The result represents the average obtained from the occupation recorded by hosting companies around the country between 15 and 31 December, a period that begins the period of greatest demand for tourism. The occupation was an increase of about 4% from the level presented the same period last year.

CANATUR President, Juan Carlos Ramos, said, “The study shows a growing trend, creating employer confidence that this period will experience an improvement in activity,” he said.

According to employers surveyed, presented an upsurge intense activity for the last week of the year thanks to last-minute bookings, which helped to close the period of study with a greater demand for the service.

The demand for hotel depending on the origin of tourists remained the historical trend, as the occupation 63.33% corresponded to foreign tourists, meanwhile, 36.67% belonged to the domestic market.

Occupation by region
The Department of Research and Statistics CANATUR segmented survey results to determine the occupation by Planning Unit as well as type and number of stars hotel establishments.

The results by region South Guanacaste tourism was determined that the highest average in contrast to the Southern Caribbean which was the area with the lowest occupancy rate Guanacaste and Puntarenas South and Islands were the regions with higher occupancy of domestic tourism with 64% and 60.8% respectively, while the Northern Plains and the northern Caribbean were the areas with higher demand for foreign tourists with 88.07% and 88% occupancy, respectively.

“This demonstrates the potential of domestic tourism, so that companies must continue to promote strategies that allows you to capture this important market,” said Ramos.

The beach hotels recorded the highest demand for the end of the year with 76.19% occupancy, mountain establishments reported 65.72% and urban hotels with 64.47%. On the other hand, the national occupancy was concentrated in the beach hotels with 47.39%, while the mountain closed with 79.48% occupancy of foreign tourists.

The segmentation of hotels according to the number of stars, found that lodging establishments managed five-star occupation with 78.4% higher, mainly occupied by foreigners. While the national occupation was concentrated in the hotels of a star with 82.4%.

Activity Rating
The hotel showed a perception that tourism had a fair to high performance. According to the survey, 47.8% of respondents indicated that demand was high, while 44.2% mentioned a regular behavior.

The establishments in the Northern Plains and Islands and Puntarenas showed increased optimism about the activity, while more moderate areas were the Central Valley Monteverde.

The governor of CANATUR said that although occupancy levels during the early season are acceptable, as expected variables and spending have rebounded stay also expects the Central Bank of Costa Rica modify the exchange policy that provides a better picture of the profitability of the tourism industry.

Link to Original Article:

From Revista Summa

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