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Latin America Investment News on Viva Tropical

Ecuador Launches “I Discovered” Marketing Campaign

Article Summary:

Ecuador seeks to expand its marketing position and attract more foreign visitors through a new promotional campaign called “I Discovered.”
Photo Credit: Andes

Original Article Text From Andes via Google Translate:

Ecuador Seeks to Expand the Visit of Foreign Tourists Through Extensive Promotional Campaign

The Ecuador seeks to expand foreign tourists visit and maintain their positions in strategic markets through the second stage of the campaign “I discovered in Ecuador” (I Discovered).

The concept of the initiative is based on the projection of the unique factors that make visiting a place insurmountable Ecuador Destination to discover, to what used powerful advertising media on television, newspapers, magazines, ads on public road Cities and web ads.

To the Deputy Minister of Tourism, Luis Falconi, “the campaign seeks to attract international tourism demand selective, conscious of sustainability and greater willingness to stay tourist spending.”

The campaign started in 2011 and covered the markets of Germany, UK, Canada and the United States in the second stage includes the phrase “Best of South America” ​​(The best of South America) and also made available in Argentina, Chile, Brazil, Peru, Colombia.

Among the actions planned are the pautaje on television on channels such as Caracol Colombia, RCN, Frecuencia Latina, Warner Channel, Sony TV, Fox, Discovery Channel, National Geographic, BBC, CNN International and Telesur.

The spot will be broadcast aims to create a buzz around Ecuador as a destination to visit, through the projection of images that capture the essence of a multicultural and diverse country, where his short distances facilitate the discovery of its many attractions. Each piece is adapted into English, French, German, Portuguese and Spanish.

In addition, it is anticipated international advertising in print media as International Living, National Geographic, Travel & Leisure, Conde Nast, Lonely Planet, Week, Masks, Viagem e Turismo, among others.

Web Strategies provides for the use of electronic platforms like Google AdWords and Facebook ads, in which video ads will be created that will promote the international spot.

These campaigns will be integrated to the YouTube channel and Twitter account. In YouTube promotional video will be broadcast in its 60-second version, adapted for internet.

Link to Original Article:

From Andes

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