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Ecuador Pushes Its Tourism Campaign in the USA

Article Summary:

Ecuador’s tourism industry generated $1.2 billion in revenue in 2011, a 5% growth, so it’s no wonder the nation is taking its “I Discovered” campaign to American audiences.

Photo Credit: Travel Daily News

Original Article Text From Travel Daily News:

Washington D.C. is next stop for Ecuador’s Tourism & Commerce Advertising Campaign

Ecuador’s “I Discovered” campaign, launched by the Embassy of Ecuador and Ministry of Tourism to highlight to American audiences the many tourism, business, and commerce opportunities found in Ecuador, has launched a widespread advertising campaign in Washington, DC on the public transportation system and at major intersections across the city.

In Washington, the “I Discovered” advertisements showcase the most exotic and popular tourist attractions in the Latin American country, including the Galapagos Islands, extraordinary biodiversity, pristine coasts, and even the world’s most exciting 400km train ride through the Andes mountains.

“Ecuador has won many prestigious international awards for our tourism opportunities, and we are proud to share these one-of-a-kind destinations with audiences in Washington, DC,” said Ambassador of Ecuador to the United States, Nathalie Cely. “From the Galapagos Islands, to the Amazon rainforest, to the Andes mountains, to our untouched coasts, Ecuador’s natural beauty provides something for everyone.”

Buses wrapped with these new ads will be visible throughout DC, including landmark locations such as Union Station, The White House, Dupont Circle, the National Cathedral, Embassy Row, Four Seasons, Arlington National Cemetery, the Pentagon, Lincoln Memorial, and the Washington Monument. Additional ads are running throughout DC’s underground metro system and street-level across downtown DC.

The tourism promotion campaign, continuing through August, comes just days after Ecuador received several of the most prestigious international travel and tourism industry awards. The Galapagos Islands were honored in New York last week at Travel + Leisure’s World’s Best Awards as the top-ranking islands in the Mexico, Central, and South America category for the fourth straight year, and Quito was named at the 2013 World Travel Awards as South America’s Leading Destination. In addition, for the fifth consecutive year Ecuador has been named the best international retirement destination for North Americans according to International Living, a leading magazine devoted to covering overseas retirement.

Ecuador’s tourism industry generated $1.2 billion in revenue in 2011, which signaled 5% growth from the previous year, and the industry continues to grow in 2013 thanks to promotion efforts that expose the beauty of Ecuador’s four different worlds: The Pacific Coast, the Andes, the Amazon and the Galapagos Islands. One such effort is the tourism promotion campaign that is being carried out by the Ministry of Tourism and the Embassy of Ecuador in Washington DC, through various means which include the city’s public transport system.

The “I Discovered” campaign previously included prominent advertisements on the public transit systems of Chicago and New York, promoting consumer awareness of the most popular items that Ecuador exports to the U.S., such as roses, quinoa, broccoli, tuna, mango and artichokes. These items are produced in Ecuador with the highest social and environmental standards for the benefit of consumers internationally.

Along with new advertising, Ecuador is updating its “Keep Trade Going” website with new content about the products that the American public has grown to love and the benefits that these products provide for both countries.

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From Travel Daily News

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