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Want to Know More About Ecuador? Just Eat a Banana

Article Summary:

Ecuador’s bananas are now sporting QR stickers emblazoned with the nation’s tourism logo. Scanning the QR takes users to a promotional video and tourism site, with the hope it gets banana eaters curious about Ecuador.

Photo Credit: Skift

Original Article Text From Skift:

Ecuador pins tourism hope on its banana QR stickers

Ecuador’s tiny enough, but carries big weight as the largest producer of bananas in the world: 24 million tonnes of them are exported every year. It is now turning to the lowly global staple fruit to promote its still-nascent tourism industry. Enter the Banana Ambassador.

It is now adding QR stickers emblazoned with Ecuador tourism logo, instead of the conventional stickers attached to each banana, and scanning the QR takes users to promotional video and tourism site, with the hope that enough people notice it and get curious about the provenance of the fruit and the country it comes from.

SKIFT TAKE
Cute, and takes little additional effort, so at least marks for trying it, but unlikely to have any discernible effect in intent to travel. The stickers are too easy to ignore, and QR usage among general audience is so low.
-Rafat Ali

Link to Original Article:

From Skift

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