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Central America Tourism Ministers Agree, Let’s Market Ourselves to Europe

Article Summary:

The Ministries of Tourism from Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama met recently to refine their strategy of regional tourism. According to officials, Central America Ministries agree to act as a whole and to promote the region as specific locations in Europe. First up, strengthen regional tourist safety as well as enterprises of the industry, and offer the same price for airline tickets to any destination in Central America.

Photo Credit: El Mundo

Original Article Text From El Mundo via Google Translate :

Region Wants to Strengthen Multi Strategy

The portfolios of Tourism of Central America met yesterday in Nicaragua.

Representatives from the Ministries of Tourism of Central America in Managua yesterday began a meeting to refine its strategy of regional tourism promotion, including, among others, offer visitors the isthmus “in one trip.”

At the meeting, one day, “we will raise the issue of multicast in Central America, how we have progressed and when we will launch the campaign,” said the chief executive of the Nicaraguan Institute of Tourism (Intur), Mario Salinas.

According to Salinas, Central America is promoting a plan to “sustainability and quality” that “the journey” tourists to visit several countries in the region.

He explained that this strategy include strengthening regional tourist safety as well as enterprises of that industry, and offer the same price for airline tickets to any destination in Central America.

“We will promote the website in the European tourism fairs, two, three, four, five countries (including destination), and not only promote Panama or Nicaragua only, we will promote (to know) Central America” , said Salinas.

At the meeting in Managua with representatives from the Ministries of Tourism Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama, he said.

As part of that meeting in Honduras Nicaragua receive the bi-annual rotating presidency this sector.

Tourism generated $ 7,341.1 million at least in 2010 and $ 3,658.4 million in the first half of 2011 to Central America, which annually receives about 7.9 million tourists, of which 3.5 million are in the region.

Meanwhile, the Central American Tourism Council (CCT) agreed last May in El Salvador to develop 22 projects for $ 1.9 million to strengthen the economic sector in the region, with funding from the cooperation of Spain, Taiwan and Switzerland.

Link to Original Article:

From El Mundo

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