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El Salvador Launches Tourism Quality Standards

Article Summary:

El Salvador seeks to improve the competitiveness of its tourism industry by issuing a collection of Salvadorian Tourism Standards. The rules were set in place for micro, small and medium businesses, to improve performance and increase the satisfaction of the needs of their customers.

Photo Credit: El Mundo

Original Article Text From El Mundo via Google Translate :

Launch Tourism Quality Standards

It seeks to improve the competitiveness of the tourism industry.

Early efforts to achieve greater sustainability of the tourism industry in El Salvador through competition, has begun to take shape.

Yesterday, the tourism minister, Jose Napoleon Duarte, announced the private sector a collection of Salvadoran tourism quality standards and best practices in Central America, seeking to improve the services sector.

“These rules are to be a useful tool for micro, small and medium businesses, to improve performance and increase the satisfaction of the needs of their customers,” said Duarte.

The document, drafted jointly with the Salvadoran Tourism Corporation (CORSATUR), sets out 10 standards of quality tourism and completed eight of which have already been published in the Official Journal.

In its 236 pages, the document breaks down quality standards for services, tour guides, tour operators, restaurants, small hotels, adventure tourism and others.

“The rules establish what are the functions of each area, how they must operate, logistics, what knowledge can be acquired, is a framework of how to achieve efficiency and customer service,” said the official .

Duarte said the impact of this initiative is long term, but will help companies to improve their services and thus provide a different experience for tourists. “The end result is that a satisfied tourist return to the same place,” he said.

Initiative is already practiced
The Hotel Villa Serena, have already implemented some of the rules. According to GM, Bellini Sigüenza, this initiative aims to improve the quality of the services the hotel provides and hence the preference, but acknowledged that much work remains to be implemented.

Link to Original Article:

From El Mundo

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