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Latin America Investment News on Viva Tropical

Guatemala: $8 Million Slated for Tourism Ads

Article Summary:

This year, the Guatemalan Institute of Tourism (Inguat) will launch a strong local and international advertising campaign for which it will invest $8 million, say government officials.

Photo Credit: El Mundo

Original Article Text From El Mundo via Google Translate :

Guatemala provides $ 8 million for tourism advertising

This year, the Guatemalan Institute of Tourism (Inguat) will launch a strong local and international advertising campaign for which will invest $ 8 million, confirmed Paul Duchez, head of the entity.

The official said that much of the funds will go to the regional company that started a week ago, as part of the Easter holidays.

“In the international market will bet you a priority destinations where you have direct air connectivity, such as France, UK, Germany and Italy,” he added Duchez.

He noted that both campaigns, regional and international levels, will focus on promoting Guatemala as a highly attractive new destination.

“They will be eight destinations in which we will strongly promote this year, as Antigua Guatemala, Tikal, Peten, Amatitlán, Solola, Guatemala, Quetzaltenango, Izabal and Mazatenango,” said the owner of Inguat.

With advertising is expected to increase by 8% in international tourist arrivals, he said.

Last year tourism in the neighboring country fell 3%, due to insecurity.

New Vision
The new administration of Inguat, said that after taking the reins of the institution for more than two months, found the lack of strategic plans to boost tourism.

In this regard, said Duchez already has a marketing plan that will bet in full, at first, to regional tourism.

“First we will focus on markets that will generate faster results as tourist destinations and that is the regional strategy,” he said.

“I bet the brothers attract Salvadorans, Hondurans and southern Mexico to resume visits to Guatemala, which was down,” he added.

$ 7.5 MILLION. The budget Inguat in 2011 was $ 7.5 million.

Link to Original Article:

From El Mundo

Latin America Investment News on Viva Tropical