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Latin America Investment News on Viva Tropical

Most Violent City in the World, San Pedro Sula, Hosts Business Tourism Gathering

Article Summary:

San Pedro Sula, Honduras is the stage for a business tourism gathering of 200 international conference organizers from 14 Latin America countries.

Photo Credit: Prensa Honduras

Original Article Text From Prensa Honduras via Google Translate :

Business tourism is consolidated in San Pedro Sula

San Pedro Sula will have a golden opportunity because more than 200 organizers of international conferences in 14 countries in Latin America know the potential of the city for business tourism.

The industrial capital will host from today until Thursday of the XXIX meeting of the Cocal (Federation of Congress Organizers and Allied Latin America).

Allison Batres, director of Cocal, said this event will strengthen San Pedro Sula and the capital of the business throughout Latin America and also place it as an option to conduct future meetings of this kind.

“The conditions offered by St. Peter, as air and land connectivity, the hotels and convention centers make it the perfect destination for convention tourism,” he added.

According to Batres, visitors will leave about $ 250.000 (about five million lempiras) in foreign currency in the city.

Spend three times more
Bertha Garcia, president of Cocal, said San Pedro Sula will benefit because tourism is meeting most sought after and profitable. “It is far superior to tourism rental, is a ratio of 3 to 1, ie, that participants arrive at a corporate meeting or event guild spend three times more than a vacationer and give more revenue to the city,” said . 65% of meeting planners are women.

The invited speakers are from the U.S., Canada, Europe and Latin America.
During the event, will present topics about defying the recession and overcome obstacles that may be limiting for business tourism. Also discussed the organization of events seen from different perspectives such as government, professional and media.

Garcia along with Roberto Campos, Cuban journalist and Rafael Hernandez, Mexican publicist, explain the role of media in the tourism issue. “Many destinations are not eligible for conference tourism in the shadow of insecurity and poverty problems are not alien from a single country, but goes worldwide, where they have to do many media.”

Miguel Neves, Portuguese and event planner projects Imex-assembly leading world fairs, said during his speech tomorrow will highlight the importance of promoting events and conventions across different social networks like Facebook and Twitter.

“Networks are a new channel to communicate events are free and causing a positive impact. This year is key to all these tools and choose and gauge the interest of the participants, “he said. Neves train today at 80 universitaros of academic excellence enrolled in the tourism and marketing careers in the forum “Future Leaders”, where new techniques known to enter the industry meetings and incentive trips.

Nelly Jerez, Minister of Tourism, said that this edition of Cocal located in San Pedro Sula and Honduras in the international showcase as one of the best options for such meetings.

Guillermo Orellana, director of the Bureau of Conventions in San Pedro Sula, said housing continue to promote the ability to have small, medium and large hotels in the city, whose number reaches 3.900 beds.

“Convention centers give us the edge in the region. In September San Pedro Sula will host the annual meeting of the Latin American Confederation of Christian Communicators and Mass Media “, he said.

But not only the authorities located in San Pedro Sula as the ideal city to host international conventions, in a survey yesterday on Facebook PRESS, the 69.56% of fans voted for the industrial capital, followed by Copan Ruins, The Ceiba and Tegucigalpa and Comayagua finally.

Link to Original Article:

From Prensa Honduras

Latin America Investment News on Viva Tropical