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Mexico Deems Towns “Magical” in Hopes of Creating a Charm for Tourists

Article Summary:

Fifty destinations within Mexico have been declared “magic towns” by the federal government in an effort to enrich the national tourism and offer alternatives to the traditional sun and beach.

Photo Credit: La Prensa Honduras

Original Article Text From La Prensa Honduras via Google Translate :

Mexico Says “magic” To Their Destinations

Fifty destinations within Mexico have been declared “magic towns” by the federal government in an effort to enrich the national tourism and offer alternatives to the traditional sun and beach.

Ten years after the Real de Catorce, San Luis Potosi, and Huasca de Ocampo, Hidalgo, to become the first to receive that distinction these destinations last year received 2.3 million tourists, up 6.2% on year earlier, sources said the Ministry of Tourism (Tourism Ministry).

The Activities Coordinator Colonial dependence, Heriberto Hermosillo, Mexico explained that the program Magic Towns began in 2001, and has been adding to already have accessions to 50.

“We wanted to create a product that would allow us to strengthen the country’s tourist destinations, make a new offer complementary to the sun and beach tourism-oriented cultural tourism,” explained Hermosillo.

By definition a “magical town” is a place that reflects “the culture of Mexico” by certain attributes, be it architecture, traditions, customs, associated with music, food, celebrations and crafts.

The engine of the program is simple: we must find a unique appeal in any town in the interior of Mexico and to identify it “an area-core” to develop, which was “an icon to give him magic” to the place.

“So far in 2007 and 2011 have we invested nearly 784 million pesos (61 million dollars, L1, 162 million) and has sparked the participation of states and municipalities to about 1.792 million pesos (140 million, L2, 268 million), “he says.

Today among these people there are destinations such as Izamal (Yucatan), with an impressive Franciscan convent, Taxco (Guerrero), a mining town, Cuetzalan (Puebla), a coffee-growing town surrounded by beautiful nature, Creel (Chihuahua), located in a mountainous area inhabited by the Tarahumara Indians, and Jalpan de la Sierra (San Luis Potosi), located in an old mission route.

The list has not stopped growing. Last month joined the list two more: Cap, in Zacatecas, and the community of Mineral del Pozo, in the state of Guanajuato in central China. Efe

Link to Original Article:

From La Prensa Honduras

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