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Mexico Government and The Tourism Industry Want to Double Tourist Visits by 2018, But they Can’t Agree How to Do it

Article Summary:

Mexican government and the tourism industry want to double by 2018 the number of visitors. The challenge is to eliminate their differences. The goal of the Ministry of Tourism is to diversify its tourist base, where 70% or more are Americans, while at the national government’s goal is to provide stability in traditional tourist destinations hit hard by violence. Both parties recently ratified the National Tourism Agreement, the goal is the same, but the parties might just be on two different paths.

Photo Credit: Mexico CNN

Original Article Text From Mexico CNN via Google Translate :

The Government And The Tourism Industry: The Same Goal With Different Paths

The Ministry of Tourism, headed by Gloria Guevara, has set a new goal: to diversify the nationalities of the foreigners visiting the country, since 70% of tourists are Americans.

“We can not put all your eggs in one basket,” Guevara said in an interview.

This objective is part of National Tourism Agreement signed by employers, legislators, federal and state governments.

The agreement aims to double from 2011 to 2018 the number foreign tourists to reach 50 million, increase the flow of domestic tourists in 140 million people, double the jobs created by the industry to reach 7.5 million, and added 40.000 billion in revenue currency, which would triple the current figure.

“Tourism has been a priority of more words than deeds,” says Pablo Azcarraga, chairman of the National Tourist Business Council (CNET). The Agreement is a first effort to get the industry to work towards a common goal.

To accomplish this task, GDP should grow tourism in Mexico in the coming years more than 10%, four times the industry grew from 2009 to 2010. To achieve this, Mexico is the fifth largest world tourism in 2018.

Start the plan
One of the first actions of Gloria Guevara as head of the Ministry of Tourism was to evaluate Mexico’s competitiveness in this industry. The result was a low growth and high dependence on the United States.

“There are two cases we use as example, Malaysia and Turkey,” he explains. Malaysia focused on serving the Chinese market and Turkey, Russian. In two years, Malaysia climbed two notches in the ranking of the World Tourism Organization (WTO) to settle at position nine. Turkey went from nine to seven

China is located 4,000 kilometers from Malaysia. Turkey, Russia 1,700 km. Mexico is 11.400 km away from China and Russia 10.700.

Carlos Vogeler, regional director for the Americas of the WTO, agreed with the Tourism Ministry. The number of people traveling from Russia is growing above 27% and in China the figure is 26%, but also should think about attending South American markets like Brazil, which grows 50%.

Allies ‘natural’
Zozaya Alexander, director of AM Resorts, says the U.S. market has continued to travel, by contrast, has grown in countries like Jamaica and the Dominican Republic. “Mexico should focus on that (market) with the highest natural potential (United States)”.

In addition, the infrastructure is built to serve the U.S. market, says Miguel Torruco, president of the National Tourism Confederation (CNT). This makes more diversification.

From January to September 2011, in Mexico there were 46 flights to Russia and China by 308 to only one carrier in each destination, while EU 25 national and international airlines operated over 151,000 flights, according to the Department of Aeronautics Civil (DGAC).

Fly to counter
In June 2011, Guevara traveled to Russia to promote Mexico with government, airlines and travel agencies. Upon returning, put on the table one of the 10 lines of the National Agreement on Tourism: increasing air connectivity of Mexico.

Some entrepreneurs and industry executives, including some airlines believe Sectur ignores the principles of air connectivity and, consequently, the reasons why national airlines refuse to operate such flights.

Abraham Zamora, president of the National Airborne (Canaero), said that airlines are not the cause of no more tourists in Mexico. Other factors such as insecurity, violence and the economic slowdown affecting the decision of a tourist coming to the country.

Guevara estimates that even assuming they got to Mexico every aircraft available today full of tourists, the hotel infrastructure, consisting of more than 600,000 rooms, not be filled or 40%. “We need connectivity,” he insists.

Irreconcilable Differences
Four days before the signing of the National Agreement on Tourism, Gloria Guevara met with industry representatives.

The differences were evident, according to a businessman who was at the meeting but declined to be quoted. “There were disagreements and it showed a struggle for the most representative known,” he adds.

Miguel Torruco, the National Tourism Confederation, representing SMEs, Pablo Azcarraga, the National Tourist Business Council, big business, and the Confederation of National Chambers of Commerce, Services and Tourism, the rest.

“The challenge with the private sector is that there is a body that represents them all,” said Guevara, who in his book has reserved a space each month each separate sector representatives.

By continuing to guide the example of Malaysia and Turkey, said Guevara, ideally there should be a single organism. “This is something that also seems impossible to” write some business.

To Azcarraga, the government must be the project leader and entrepreneurs, executors. “The government should be a facilitator and to the political conditions that give the results,” he adds.

The destinations also differ on the policies that made the Tourism Ministry.

“We need a change in the rules,” says Graciela Báez Ricardez, Secretary of Tourism Promotion Guerrero, to request the establishment of more support for destinations such as Acapulco and Mazatlan have been affected by insecurity.

The pact was signed, but the goals seem even more difficult to achieve with the disagreements in the industry.

Link to Original Article:

From Mexico CNN

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