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Mexico Receives Top Honors for Promoting Luxury Tourism

Article Summary:

Mexico earned top honors from Virtuoso, naming the Mexican Ministry of Tourism as the Tourism Board of the Year. The country was recognized for the diverse promotion of its luxury tourist destinations, advertising campaigns, and partnerships with major travel agents worldwide.

Photo Credit: El Informador

Original Article Text From Informador via Google Translate:

Fête Mexico for Tourism Promotion

Mexico was recognized as the first winner of the Tourism Board of Virtuoso of Year for his work done and results achieved in the promotion strategies, market diversification, advertising campaigns and partnerships with major travel agents worldwide.

Secretary of Tourism, Gloria Guevara Manzo, received the award, accompanied by the deputy director general of the Council of the Mexico Tourism Board (MTB), Rodolfo Lopez Negrete, under the Virtuoso Travel Week to be held in Las Vegas in the network of more luxury tourism in the world.

”Mexico has been an integral part of the family of destinations ‘Virtuoso’ over the years and continues to demonstrate its commitment to this network at the highest level,” said Matthew D.

Upchurch, president and CEO of Virtuoso, who acknowledged the participation of President Felipe Calderon, raising to tourism as a policy of state.

He described Mexico as a destination unique and highlighted the diversity, cultural heritage, cuisine and experiences that the country offers to all travelers.

Guevara Manzo said he was very proud of the relationship that the country has forged with Virtuoso and said that 2011 was a record year in terms of tourist arrivals” an achievement that was made ​​possible through teamwork.” This is the Virtuoso first recognizes a tourism promotion institution for its high performance and leadership in this sector. The company was formed a network of 587 travel agencies in 20 countries throughout North and South America, the Caribbean, Australia and New Zealand, in which they work more than 7 000 200 travel agents.

Globally, Virtuoso promotes destinations in its network tour of 50 countries, including Mexico, Italy, France, Spain, United States and Canada. Its sales exceeded 9.6 billion dollars, which put it in the most powerful sales network of luxury tourism.

Link to Original Article:

From Informador

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