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Mexico Reveals New Tourism Logo

Article Summary:

Mexico will spend $43.3 million in 2013 in promoting its country as a tourism destination, including the revamping of its logo and slogan.

Photo Credit: Mexico today

Original Article Text From Mexico Today:

Mexico Launches ‘Live It to Believe It’ Promotional Campaign

Gerardo Llanes, chief marketing officer of The Mexico Tourism Board, recently unveiled the country’s new tourism slogan, “Mexico: Live It to Believe it” to the Mexico Tourism Summit. At an increase of about 10%, the Mexico Tourist Board will spend $43.3 million on promoting the country. Ads are intended to be, “unexpected, personal, surprising and emotional, with a focus on experience,” according to Llanes.

Llanes describes the ads as a “visual language made of memories.” One ad aims to rebrand Puerto Vallarta and the Riviera Nayarit into “Vallarta Nayarit” and the other promotes Mexico City as a leisure destination. They are designed to trigger emotional responses from two target audiences; consumers ages 35 to 65 with a household income of $100,000-plus and ages 25-45 with a household income of $75,000. A preview shown to the Mexico Tourism Summit, an audience composed of 40 tour wholesalers, heads of travel agent groups and association leaders had an overwhelmingly favorable reaction.

Link to Original Article:

From Mexico Today

  • Robert in Canada

    No ad will change my mind about Mexico.

    After numerous visits to various parts of Mexico (at least 20 visits) I know all I am to Mexicans is a walking wallet without a brain.

    They would prefer that all gringos get off the plane, empty their pockets in the airport, then get back on the plane and go away.

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