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Work Begins on Tourism Development Program in Guadalajara

Article Summary:

Work has begun on a special tourism project to promote sustainable development of tourism in the Mexican Guadalajara metropolitan area. This initiative includes the use of Tourism Development Models, the scheme of territorial development and structuring Space tourism, strategic approach to competitiveness, and sustainability of the activity.

Photo Credit: El Informador

Original Article Text From Informador via Google Translate :

Work begins on Tourism Development Program in Guadalajara

The Secretary of Tourism of Jalisco (Setujal) reported that in coordination with the National Fund for Tourism Development (Fonatur) prepare the Tourism Development Program of the Metropolitan Zone of Guadalajara.

The project is part of strategies to promote the orderly and sustainable development of tourism in the metropolitan area of Guadalajara and neighboring municipalities, which complement the existing tourist offer.

And announced that with the work initiated under the auspices of Fonatur and Setujal be structured Strategic Program for Tourism Development in the metropolitan area long-term, with definition of the target image or vision of the destination. This initiative includes the Tourism Development Models, the scheme of territorial development and structuring Space tourism, strategic approach to competitiveness and sustainability of the activity.

Addition to the lines of work that constitute the work areas to boost tourism development 2011-2030. This brought together representatives of the tourism sector of the state, and as directors of tourism in the municipalities of Guadalajara metropolitan area, with the Jalisco Tourism Secretary Aurelio Lopez Rocha, and the Deputy Director of Technical Assistance to State and Municipalities of Fonatur, Cesar Ramon Sanchez Anorve. Just as President of the Office Convention and Visitors of Guadalajara, Carlos Wolstein Gonzalez Rubio.

I was stressed that the program must be validated in participatory strategic planning workshops and raised in a comprehensive manner, through a scheme to propose, articulate and guide actions regarding the protection and sustainable use the environment. In addition to economic development, tourism, urban and services that promote the management of tourism.

Through this program, will define the strategic guidelines based on two basic premises that are requirements of competitive and sustainable tourism development . He said one of them is the systemic competitiveness for interaction of each and every one of the activities that comprise the tourism value chain, and facilitate consumption and overall satisfaction of visitors to the destination.

In addition to sustainable development, foundation that provides the basis for the definition of a tourism development model capable of generating a draft growth prospects, involving the whole population. Increase your quality of life, and to ensure the preservation of heritage and urban environment raw material for the development of a tourist destination.

He said the study’s objectives are: to promote the orderly and sustainable development of tourism through strategies that complement the current offering, integrated tourism management scheme that differentiates and supplement the supply of the different destinations within the metropolis. stressed that this research will be conducted through the development of an urban-resort Guadalajara and neighboring municipalities, allowing in-depth knowledge of tourism. Also, through the analysis of supply and tourism demand, measure the current and potential tourism market in the Metropolitan Zone of Guadalajara.

He said that the development of the Tourism Development Program for the Metropolitan Zone of Guadalajara, is considered the realization of strategic planning workshops. In which, will have the participation of representatives of public and private agencies, associations, chambers, organizations, government tourism service providers and opinion leaders.

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From Informador

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