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Latin America Investment News on Viva Tropical

Get More Tourists – 5 Methods That Might Just Work for Nicaragua

Article Summary:

Nicaragua wants more tourists and the dollars they bring. The country has outlined a 5 step strategy to help micro, small, and medium enterprises raise the country’s quality of tourism offered.

Photo Credit: About

Original Article Text From La Prensa Nicaragua via Google Translate :

Tourism, But with Quality

Dance to the festival of San Roque, in the municipality of El Viejo in August, is great way to meet the country’s cultural tradition by the tourist who comes. At Easter you can learn and participate in the folklore and religion of the carts pilgrims arriving by caravan Popoyuapa sanctuary in Dolores Rivas.

Leveraging the rich cultural and religious departments of Chinandega, Leon, Managua, Masaya, Granada and Rivas and combine adventure tourism with which they perform, the aim of the project is to support economic development: Colonial Route and Volcano.

One of the main focuses of the project presented yesterday is that micro, small and medium enterprises (MSMEs) raise the quality of tourism services to respond to the increased number of visitors to the country.

Mario Salinas, president of the Nicaraguan Institute of Tourism (Intur), mentioned that the promotion in Europe, North and South America combined “through cultural attraction of colonial cities, our music, food, art and literature combined with our pristine nature “.

But Salinas says that the couple are required to offer tourist mipymes the requirements and technically trained personnel available. “The tour guides must know the history of the country and be able to talk to tourists in their own language,” he says.

The project aims to facilitate tourism MSMEs access to funding sources so they can upgrade the hotels, restaurants, transportation, and “all the conditions for visitor satisfaction.”

The expected result is an increase in tourist spending. “Now we received $ 400 million (a year) by 1.1 million tourists are coming to the country, if fifty percent increase, and rather than spend $ 50 a day 75, mean more than $ 200 million,” estimated Salinas.

He warns, however, that greater fluidity of tourists “we can turn into a negative situation” if hotels and destinations that are visited “do not have good service.”

Leonardo Torres, president of the Nicaraguan Chamber of Tourism of the Micro, Small and Medium Enterprises (Cantur), receives encouragement the project because the strip from Rivas has Cosigüina to poor areas. In that area would benefit some 80,000 MSMEs.

Torres said it was necessary “to develop farm tourism, experiential tourism, trails and in general what is the agritourism” areas where there is little progress.

Five Strategies
The Colonial Route program and Volcano is based on five strategies:

Strengthen tourism cabinets in locations where delegates from ministries, unions and municipalities cameras determine the areas of investment of the most interesting.

A second is to have a system of spatial planning for city governments have the capacity to develop, for example in the 200 meters at the coast.

The third is to install new municipal tourism infrastructure such as parks, viewpoints to be revenue-focused promotion and conservation of natural and cultural resources. Seeking environmental certification of tourism MSMEs.

A fourth is to improve the quality of services and access to finance programs.

The latter strategy is the promotion and dissemination of the global route.
U.S. $ 9.9 million funding for the project is provided by the Grand Duchy of Luxembourg and the European Union, Javier explained Sandomingo, ambassador of the European Union (EU) in Central America. The project ends in 2015.

Link to Original Article:

From La Prensa Nicargua

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