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Latin America Investment News on Viva Tropical

Nicaragua Bets Big on the European Union

Article Summary:

On the verge of an Associating Agreement (AA) between Central America and the EU, Nicaragua has selected 13 companies to begin comprehensive training and hopefully have an competitive edge when it jumps into the EU market.

Photo Credit: La Prensa Nicaragua

Original Article Text From La Prensa Nicaragua via Google Translate :

Nicaragua Struggle For European Market

Despite the crisis in the European Union, Nicaragua continues its effort to conquer this market. And is that entrepreneurs have identified the products intended to be sold to Europe, continues with strong demand.

Roberto Brenes, general manager of the Export and Investment Center (CEI), said being selected companies whose products have potential in the European market, to advise them, especially now that the Association Agreement (AA) between Central America and the European Union (EU) is on the verge of entry into force. So far there are 13 selected companies.

These trainings will be conducted as part of the Agro Food Export Coaching program, developed by the Center for Promotion of Imports from Developing Countries (CBI), Embassy of the Kingdom of the Netherlands, in coordination with CIS and the Association of Producers and Exporters of Nicaragua.

Companies will be trained produce fruits, vegetables, roots, tubers, organic coffee, organic honey, sesame and cocoa.

Erik Plaisier, program manager for Latin America CBI, said that while the crisis in Europe is “an obstacle”, “people keep eating”, and Nicaragua seeks to export products to that market are in high demand. “It looks at the statistics that exports of the products we are focusing on are growing,” he said.

He stressed that the “coaching” or support to be given to companies to eliminate “bottlenecks” that companies face today, such as access to finance, product quality, safety and traceability.

“Now what European consumers want and what they want European importers is to know exactly where each product comes,” he said.

In this regard, said Brenes, Nicaragua has an advantage, for it began its program of cattle traceability.

Link to Original Article:

From La Prensa Nicaragua

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