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Nicaragua Launches South American Marketing Plan

Article Summary:

Nicaragua has launched an aggressive marketing plan in North and South America. With a budget of $3 million, 60% more than the previous year, the country is going after a new client, Brazil, targeting 1.1 million potential visitors with its media blitz.

Photo Credit: Prensa Nicaragua

Original Article Text From Prensa Nicaragua via Google Translate :

Promotion Will be More Aggressive

This year the international tourism promotion will be “more aggressive”, product of a growth of over 60 percent in the advertising budget of the country.

July Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), explained that for advertising in Central budget will almost triple, from approximately $ 200,000 in 2011, half a million dollars this year.

In the case of North America and Europe, an enhanced online marketing through travel portals such as Shermans Travel, Trip Advisor, Expedia, Orbits, among others.

He added that already have established contacts with airlines and Air Canada Westyet. “We will try to work with them as well, creating an alliance to better promote the country in Canada,” said Videa.

The promotion in that northern country shall be accompanied by Nicaraguan delegations trips, which in May and October will meet with tour operators

BRAZIL IN THE SPOTLIGHT
This year we will work to promote the country into a new market: Brazil.

In the South American country will be promoted Nicaragua on two major exhibitions, one in Sao Paulo, and the fair of the Brazilian Association of Tour Operators.

This year the country is expected to reach at least 1.1 million tourists. Of the growth in the number of visitors is due to these promotional efforts abroad made in recent years, said Videa.

“There are many actions whose results will be in 2013, 2014, but the important thing is that the results are being seen every year,” he said.

Link to Original Article:

From Prensa Nicaragua

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