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Latin America Investment News on Viva Tropical

Panama Set to Add 27 New Hotels

Article Summary:

Panama is set to add 27 new hotels in 2012 and expects to see investments in 2013 upwards of $1.48 billion. The majority of the investment is projected to be beach resorts and interior boutique hotels.

Photo Credit: Visit Panama

Original Article Text From Visit Panama via Google Translate :

Huge Investments Are Recorded In Beach Areas
There is no doubt that tourism in Panama grows giant steps when projects are attractive beaches for thousands of visitors from around the world choose to come to the Isthmus to spend the best vacation ever.

This part of the so-called smokeless industry that focuses on the beaches is one of the most important and projection displays for the current year.

During 2012, plans to open a total of 27 new hotels around the country, including beaches sector.
Inside the country there are various offers like Bonaventure, Sheraton, Playa Blanca, Royalton, Luxury, Decameron, Westin Playa Bonita, Vista Mar, Riu, Ibiza, Coronado, among others.

According to Convivienda, housing activity within the country can not ignore, and the integration of new union members who develop many tourist projects and homes in places like David, Santiago, Chitre, Penonomé, Anton, Aguadulce , Boquete and the District of Colon.

In most of these districts, building and occupancy permits are for single family homes, except for the beach area, which also have apartments.

Of the 129 real estate projects being developed in Chame, San Carlos and Rio Hato, most are at the beach.

Figures of the Panamanian Association of Hotels (Apatel) show that in 2011 tourism investment was 404 million 891 thousand 291 U.S. dollars.

By 2012, it plans to invest 841 000 000 953 000 443 U.S. dollars.

In 2013, the hotel investment would be in the order of 148 billion dollars.

And in 2014, projections show revenues of 128 billion dollars.

According to Sara Pardo, president of the Panamanian Association of Hotels (Apatel), even large structures are still needed on the beaches to compensate for the tourism that is in the capital.

Currently in the country there are two types of tourists: the congress and conventions, and business and shopping, but in recent months has been giving much the form that once made the congresses, members moving to the area of ​​beaches to enjoy the sun and adventure tourism, which are a foundation for the growth of this industry, said Pardo.

He noted that currently is conducting seminars in the capital and the interior of the Republic to continue to update staff and so provide the service and quality we want.

Days bridges help the local tourism consumption. Pardo said that the realization of days bridges are useful because they inject large influx of people into the beach area, which increases domestic tourism.

According to figures from the Tourism Authority of Panama (ATP), last year entered the country a total of 4 000 015 2 million visitors, many attracted by the charm of the beaches in Panama.

The increase in tourists in 2011 grew by 16.1%, ie 278 000 059 more visitors than last year, leaving a foreign income of 1.9 billion.

To Maru Galvez, CEO of Playa Blanca, located in the province of Cocle, the hotels have their occupancy has increased with every passing year.

Its infrastructure is valued at approximately $ 300 million and have been implemented by 50%.

Galvez said the marketing efforts made to increase the occupation, more work is done in conjunction with the Tourism Authority of Panama (ATP), to promote the destination as Panama to the beaches, although it is difficult to compete with well positioned areas like Punta Cana (Dominican Republic), Cancun (Mexico) and Cuba, which take years to this task and account for much of the North American market, South American and European.

Hotel occupancy we have today is twice what these destinations have grown and this gives very good results, he said.

The manager stressed that the occupation within the hotel is 70% foreigners and the remaining 30% is local, based on different types of products all inclusive with different categories to cover all markets, including a familiar product such as beach White, and one for couples and families such as Royalton.

According to Galvez, the market of travelers who frequent the facilities comes from countries like Canada, USA, Colombia, Ecuador.

Our workforce is fully qualified and the province of Cocle, our employees have been trained and certified by us and by the Inadeh through its hotel school, he said.

According to Jorge Loaiza, representing the Royal Decameron franchise, holding the level is between one of the best and most competitive in the Pacific sector.

As to the value of infrastructure, which are detailed above the $ 200 million.

Growth based on rooms that has is impressive: “We started with 340 rooms and today we have a total of 895 to the delight of our customers.”

For Loaiza, the main reason why the increase is recorded in Decameron is the quality of service and the good treatment we provide, in addition to the many activities offered.

One of his future projects is to expand the Caribbean side, thus advancing the construction of a “resort” all inclusive within the country for 2013.

Today, the hotel has 10 bars, 10 restaurants, 12 swimming pools, disco, tennis courts, golf courses, casinos, etc..

Ernesto Orillac, Deputy Administrator of the Panama Tourism Authority (PTA), said that as facilitators we always see the possibility of bringing more tourists to these places.

Tourist perception that other countries have on us is because we are diverse and we sell and how they are slaved to markets in different nations, eg Central America to Panama is a shopper’s paradise, a cosmopolitan city, while U.S. seeks in us culture, beaches, adventure and nature, and Europeans looking for culture, city and the Canal, he said.

Orillac says that one of the very important aspects for which we have good rebound in tourism is the fact of being a destination within our region, which is not seen in other countries in the area, if a destination for its neighbors, having beach, city, culture, adventure, shopping and dining.

Connectivity. Air connectivity is as essential to the development of tourism in these places, although the boom that has this area is the development of terrestrial connectivity.

The opening of the airport in Rio Hato will greatly influence the area as it will make way for the arrival of flights “charter” of the many travelers who disembark at the “resort” beaches.

Both Orillac as Galvez stress that the construction and opening of the airports in the Republic of Panama will be a facilitator for the development of these tourist destinations, which will make the economy of local people increases and the industry to keep picking up of successfully and so far has been done.

It is noteworthy that the Isthmus of Panama has a number of known and unknown beaches well positioned, within the market we have, the Caribbean continues to be well attended in markets of different latitudes.

Isla Colon in Bocas del Toro, is one of those destinations that speaks for itself, and for the spectacular crystal clear waters is the market perfect for a long vacation.

Guna Yala is the ultimate attraction for all tourists looking to relax in the clear, warm waters of the Atlantic and the mighty sun king and being a tourist circuit which offers a beach and ethnic culture.

New projects. The company Lagomar Properties Inc., seeing the tourist boom which crosses the country, will begin construction of a “resort” on the beach San Antonio, the San Carlos Fig.

The same could be worth $ 120 million and will feature 601 rooms, a convention center, pools, restaurants, nightclubs, golf courses.

According to Wayne Bryan, president of the project, Panama is the perfect location to establish a work of this kind, the quality of the people, by the influx of visitors, for its gastronomy and having a well-established government.

According to the ATP, the most visited tourist sites by Panamanians and foreigners inside the country are: Bocas del Toro, and Chirquí central provinces.

Link to Original Article:

From Visit Panama

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