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Latin America Investment News on Viva Tropical

TACA Airlines and Central American Ministries of Tourism Launch Regional Tourism Campaign

Article Summary:

TACA Airlines along with Central American Ministries of Tourism have launched a regional tourism campaign called “Discover Central America,” a comprehensive campaign to promote tourism in Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama and Belize.

Photo Credit: Revista Summa

Original Article Text From Revista Summa via Google Translate :

Regional Tourism Campaign Launched “Discover Central America”

In a joint effort, TACA Airlines, American Ministries of Tourism, Chambers of Tourism meeting in FEDECATUR, SICA (Central American Integration Secretariat), wholesale, tourism and tourism service providers in the region pushing the “Discover Central America” ​​with a comprehensive campaign to promote tourism in Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama and Belize.

The initiative is approximately U.S. $ 410,000 for joint investments by governments and TACA Airlines to promote tourism within the region. Includes airfares and vacation packages with discounts up to 40%, promotional and advertising campaign contributions together.

“We are delighted to be part of this joint initiative with the different areas of industry, concrete attractive and competitive options to promote intra-regional tourism in order to help develop one of the major areas of the economy of Central America,” said Danilo Correa, Director of Sales AviancaTaca for Mexico, Central America and the Caribbean.

“We also encourage the flow of travelers, both short and long term, will lead to higher public awareness of the major options for sightseeing in ours.”

For his part, Minister of Tourism of Costa Rica, Allan Flores, said that besides this great initiative to encourage tourist travel in Central America, strengthens concrete actions for the promotion of destinations, becoming a strategic case for positioning competitive advantages that characterize each country and in the case of Costa Rica, the model of sustainable tourism development is promoted as a nation.

All Inclusive Vacation Packages
It will feature vacation packages can include tickets, lodging, tours, ground transportation, and more. The products will be available for sale from 20 April until 20 May, and for travel from 23 April to 4 June.

The proposal is the result of an effective interaction between service providers create a competitive product and developing a suitable marketing strategy. The sale of these packages to be carried out through travel agents.

Single Rate Central
In addition to vacation packages, travelers can opt for the option of purchasing air tickets with Central Single Rate for travel to and from any destination in Central America for $ 229, taxes included. The fare will be available from April 19 to May 3.

Dedicated site and Consultations page on Facebook
As part of this campaign is launched informative site through which those interested can find destinations and special packages to visit and also offers users the Facebook page Discovering Central America so they can make inquiries or comments in the network.

Joint Effort
The airline offers about 26,000 seats for this initiative that brings together the efforts of more than 20 agencies and mixed, including Ministries, Chambers of Tourism and multilateral agencies, and 100 private companies in the seven Central American countries, including is TACA Airlines, hotels, tour operators, ground operators, among others.

Link to Original Article:

From Revista Summa

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